What is SEO?
Search engine optimization (usually referred as SEO) is the process of optimizing a website to obtain higher search engine rankings (e.g. Google/ Yahoo/ Bing/ Baidu) and increase visibility.
The core of search engine optimization is to determine the most relevant and high-traffic keywords through professional analysis, and then strategically embed and spread across the front- and backend of the website.
Search engine robots and algorithms will notice these keywords. When you enter a query containing keywords in the search engine, your website will be displayed.
Successful Case - K11
K11 Shopping art mall is located in Tsim Sha Tsui and is named “The World’s First Shopping Gallery” by New World Development.
The main issue for K11 is there are lots of pictures on the website, but no text description. Google cannot understand the content of the website.
After SEO:
The number of indexed pages of main site are about 1,600 to 35,800 pages (almost 20 times as before).
Some keywords ranked at the second/third on first page of Google search result ,such as “Tsim Sha Tsui food”, “Tsim Sha Tsui shopping”, “Tsim Sha Tsui parking”
More references：
Ricacorp, Printrainbow, MillionTech, Propwiser, HKPC