Reasonable Certification Program (Whitelist Service)

Dramatically improve your email deliverability rates by using Spread value-added whitelist service.

Benefits of Using Whitelist Service

Certified program members average a 27% lift in overall inbox delivery rates--some see over a 40% lift. And that lift in delivery lays the groundwork for the higher response rates that translate into direct revenue for marketers in our program.

1. LARGEST & BROADEST COVERAGE EVER

Certified program members gain special privileges at over 2 billion inboxes worldwide.

2. IMPROVED DELIVERY TO HOTMAIL, YAHOO! & MORE WORLDWIDE

Certified program members receive preferential treatment at two of the worlds largest ISPs - Hotmail and Yahoo! as well as hundreds of other ISPs and filtering companies. This results in higher delivery rates which is the foundation of higher response rates. Program members average a 27% lift in overall inbox delivery rates--some get over 40% lift. Our coverage list also includes GoDaddy, Cox, Comcast, Road Runner, Earthlink, key international domains and hundreds more.

3. UNBLOCKED IMAGES

With email, what you see may not be what your subscriber gets. For Certified senders, images are automatically enabled at Windows Live Hotmail and Yahoo! so you can focus on optimizing your campaigns for higher response and improved subscriber experiences.

4. ACTIVE LINKS

ISPs automatically block links to protect subscribers from spam and phishing scams. As part of the network of trust, your email will be delivered with links automatically enabled. This way, you’ll never miss a click!
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5. BYPASS ISP SPAM FILTERS

In fact, hundreds of ISPs currently use our whitelist to make email filtering decisions including Hotmail, Yahoo!, GoDaddy, Cox, Earthlink, Road Runner, Comcast and many more.

6. BYPASS WEB SECURITY FILTERS

Certified senders will experience improved delivery at thousands of businesses that use filtering solutions from Spam Assassin and Cloudmark making this an ideal solution for not only B2C marketers, but B2B marketers as well.

7. BYPASS ISP VOLUME FILTERS

Certified members also benefit from no hourly throttling limits at Hotmail assuring timely delivery and providing the flexibility responsible email marketers deserve.

8. TRUSTED UNSUBSCRIBE

Certified members benefit from the trusted “unsubscribe” button on the Windows Live Mail interface. This allows subscribers to opt-out instead of reporting a complaint; a situation that could negatively affect your sending reputation and disqualify you for certification.

9. BYPASS CONTENT FILTERS

Program members receive a beneficial initial score with SpamAssassin filtering. This enables email senders to use words and phrases that may have traditionally caused their email to be filtered. Because of your trusted status in the program, using words like “Free shipping,” “Lowest Price” or even making “Guarantees” will not impact your deliverability. Now you can focus on creating the optimal offer, survey or newsletter without compromise and with confidence that your message is delivered to the inbox.

10. REAL TIME NOTIFICATION OF MEMBERSHIP STATUS

11. PROFESSIONAL ASSISTANCE

If for some reason, your IPs have been temporarily disabled or you need help gaining acceptance to the program, our experts are ready to assist.

12. NO SOFTWARE TO INSTALL OR IT REQUIRED

13. ULTRA HIGH DELIVERY WITH LOWER CPM RATES

Depending on the amount of email you send, your CPM (cost per thousand messages) could be as low as six cents, making it a welcome solution for marketers who don’t want to pay a premium just to get delivered. Plus if you are upgraded to Certified, there is no extra charge – just bigger benefits.

As a trusted sender in our program, your good reputation is certified. ISPs will get to know you and your mailstreams and have confidence in delivering your mail. If you’ve built a reputation based on trust, you won’t have to pay dearly to benefit from it.

Friendly Notes:

1. The estimated processing time for the certification program application is 30 to 90 days.

2. Our Certification Program has an annual fee. This fee is based on your email volume. For questions or cost inquires about our whitelist service, please contact us.

Become a Certified Member Now

 



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